QUEST TO CONQUER CANCER CHARITY

We talk a LOT about views, reach and engagement in influencer marketing. But sometimes, the most important campaign results have absolutely nothing to do with social media performance. And this time, there's one number we're especially proud of: 8,320 CAD raised for the fight against cancer! When our friends at Loadscreen reached out to us to support the Princess Margaret Cancer Foundation through their Quest to Conquer charity campaign, we brought together 8 gaming creators to turn their Twitch livestreams into something bigger than entertainment. The goal was simple: bring gaming communities together, raise awareness and encourage donations towards an incredibly important cause. And our creators went ALL IN! From playing Just Dance in a full sumo suit to getting their faces painted during a European heatwave, the creators took on all kinds of ridiculous challenges suggested by their own viewers. Because what's a charity livestream without a little bit of chaos? Rather than following a strict campaign format, each creator could make the fundraising experience their own, involving their Twitch communities through interactive challenges, entertainment and a shared goal. And that's one of the things we love most about Twitch and the gaming community. The relationship between creators and their audiences goes so much further than views and engagement. When there's something worth coming together for, these communities can make a REAL difference. Across the charity fundraising campaign, our 8 creators and their communities raised a combined 8,320 CAD in support of the Princess Margaret Cancer Foundation. A pretty good reminder that the impact of creator marketing can't always be measured in impressions, clicks or conversions. Sometimes it's about using the communities we've built to do something genuinely meaningful. We're incredibly proud of our creators for using their platforms to support such an important cause, and just as grateful to the communities who showed up, watched, participated and donated.