case studies

The work.

A closer look at campaigns we've built.

Cherry XTRFY

Not every gaming creator is the right creator for every gaming product. For CHERRY XTRFY's launch of the MX 8.2 PRO TMR Wireless and K5 Pro TMR Compact keyboards, the easy part was finding 8 different creators in 8 different countries. The hard part was finding creators who made sense for the specific product features. Both keyboards are built with competitive FPS play in mind, with features like adjustable actuation points, dual commands and snap key etc. (don't ask us too much about it..) Anyways, these features can make a HUGE difference in FPS games; so we built the campaign entirely around FPS focused creators. Instead of asking them to list the product features, we wanted them to show their audience WHY those features matter when you're playing. Each creator also received both keyboards so they could test them properly and choose what fits their needs (and setup) best. And apparently that resonated with their audience; 48% of the campaigns 2.5 million views came organically! Sometimes the strategy really is that simple - the right product in the hands of the right creator with a reason for their audience to care! Extremely grateful to work with CHERRY XTRFY, who gives our creators room to explore the products and create content for THEIR audience in their own authentic style. And we are super stoked to share that the creators became very attached to the keyboards afterwards; which is a sign that we picked the right ones for the job!!

Proton Mail

We had less than 48 hours from the campaign landing in our inbox until 13 creators across 5 languages had to deliver their final content 😰 For a Proton Mail campaign we did earlier this year, we sourced creators across Norway, Sweden, Denmark, Finland and the Netherlands to produce localised content for paid ads. Sounds easy ... RIGHT? Plot-twist: The campaign was moving FAST 🏃 Most creators had around 48 hours from us receiving the brief until final content delivery (.. a few had 120 hours, I won’t lie..) And because apparently we enjoy a challenge, some of the videos also had to be under 15 seconds while communicating a LOT of information. Fast-moving campaigns like this are exactly where having a strong creator network starts to REALLY matter. Being able to quickly source 13 creators who fit the brief, create natively in their market AND can deliver quality content on a tight turnaround is something we’re super proud of 🙂‍↕️🩵 Thank you for the trust! 🫶

ASUS ROG

Sometimes it really IS a skill issue.. 😔 However for the ASUS ROG campaign we did earlier this year, we focused on when the gear is the ACTUAL issue. We had 11 creators spread across the Nordics really SHOW the difference gear can make. They all presented a current problem; typing too slow, aiming too bad, not being able to hear where the enemies were - and then actually SHOWED the performance improve by swapping to their new ASUS ROG gear! 😎 Two of the creators even had some interactive stream challenges, where they had to prove LIVE how much the gear mattered 👀 They obviously nailed the challenges and won a giveaway for their community! We love campaigns with a collective messaging but with creative freedom to personalize it 🫶 Thanks for the trust!

DUNE: Awakening

Snupy finally got the perfect opportunity to cosplay as the NPC he voices in Dune: Awakening! 😭🩵 Recently we helped Funcom and Lurkit push Dune’s console launch across Twitch, TikTok, Instagram AND Youtube 🥵 Our job was to find the right creators who genuinely care about Dune and give them room to be creative. And as you can see from the image below.. they were creative af 😤 Love to see all the homemade cosplays!! But the best part was to see how much the creators themselves had fun with the campaign - and being able to see Snupy cosplay «his» NPC was perfect 🥺 Thanks for the trust & creative freedom ⭐🩵