Proton Mail
Imagine having less than 48 hours to source creators, coordinate content production and deliver a multilingual UGC campaign across five different countries. Sounds fun .. right? For a Proton Mail campaign, we worked with 13 creators across Norway, Sweden, Denmark, Finland and the Netherlands to produce localized short-form UGC videos for the brand to publish on their own channels and use in paid social advertising. The goal was to create authentic, creator-led content that felt natural and relevant to audiences in each market, while giving Proton Mail a collection of localized video assets they could use across their organic and paid marketing. Unlike a traditional influencer marketing campaign, the focus wasn't on reaching the creators' existing audiences through their own channels. Instead, we needed creators who could produce engaging, native-language content that would resonate with audiences when published directly by the brand or distributed as paid ads. Sounds easy enough ... RIGHT? Plot twist: The campaign was moving FAST. Most creators had around 48 hours from the moment the campaign landed in our inbox until their final content had to be delivered. A few had up to 120 hours, but we're still counting this one as a sprint! And because apparently we enjoy a challenge, some of the videos also had to be under 15 seconds while communicating quite a few key messages. With such a tight turnaround, there wasn't much room for lengthy creator sourcing processes, complicated production schedules or endless rounds of revisions. This is exactly where having a strong international creator network starts to REALLY matter. Rather than simply finding available influencers, we needed UGC creators who understood their local audiences, could communicate naturally in their own language and knew how to produce engaging short-form content suitable for paid social campaigns. And that's exactly what we delivered! 13 creators, 5 languages and a collection of localized UGC videos ready for Proton Mail to use across their own social media channels and paid advertising, with most deliverables completed within approximately 48 hours. A pretty good reminder that successful UGC campaigns aren't just about finding people who can make videos. It's about finding the right creators for each market, understanding what makes content feel authentic to local audiences and being able to move FAST without compromising the quality. Because sometimes the biggest value of a creator network isn't just the audiences they can reach. It's the content they can create. We're super proud of how this one came together, and extremely grateful to Proton Mail for the trust!
