Prenew

Sometimes more creators aren't the answer. Sometimes you just need to make better use of the ones you've already got! For our Prenew influencer marketing campaign across Denmark and Sweden, we worked with just 3 tech creators but produced 7 different short-form videos between them. The goal was to introduce Prenew to more gamers, build trust around the brand and explain both sides of their service: buying AND selling used gaming PCs. But here's the thing. Trying to squeeze every single product benefit, sales point and call to action into one sponsored video doesn't exactly make for the most natural content. So rather than having each creator produce one video covering everything, we structured the campaign around multiple pieces of content, allowing creators to explore different messages and use cases across their videos. One video could focus on why buying a used gaming PC makes sense, while another could explore the benefits of selling your old setup. Different angles, different problems to solve, but all contributing to the same overall campaign message. This approach also meant audiences could encounter Prenew multiple times through creators they already trusted, rather than relying on a single sponsored post to communicate everything. And because each video focused on fewer key messages, the creators had more room to make the content feel natural, relatable and relevant to their audiences. The result was a Nordic tech influencer marketing campaign with 7 videos from just 3 creators, built around multiple audience touchpoints and a more focused approach to product communication. A pretty good example of why creator marketing isn't just about WHO you work with, but also HOW you structure the campaign. Because sometimes the smartest strategy isn't adding more creators. It's giving the right creators more opportunities to tell the story. A huge thank you to Prenew for the trust!