Cherry XTRFY

Not every gaming creator is the right creator for every gaming product. And our campaign with CHERRY XTRFY is a pretty good example of why that matters! For the launch of the CHERRY XTRFY MX 8.2 Pro TMR Wireless and K5 Pro TMR Compact gaming keyboards, we worked with 8 gaming creators across 8 different countries: Germany, France, Denmark, the US, the UK, Finland, Norway and Sweden. But finding gaming influencers in 8 different markets wasn't the challenging part. Finding creators who could actually demonstrate WHY these keyboards matter to their audience? That's where the strategy came in. Both keyboards are designed with competitive gaming in mind, featuring advanced technology like adjustable actuation points, Rapid Trigger and SnapKey. Features that might not mean much to the average person (and honestly, we don't blame them), but can make a HUGE difference when playing competitive FPS games. So rather than running a broad gaming influencer marketing campaign, we focused entirely on FPS gaming creators who could put those features into context. And instead of asking creators to simply list product specifications, we encouraged them to demonstrate how the keyboards could make a difference in actual gameplay. Each creator received both keyboards, giving them the opportunity to properly test the products, compare their features and choose the one that best suited their playstyle and gaming setup. The result? Content that felt like a genuine recommendation rather than a traditional product advertisement. And apparently, their audiences agreed! Across the international campaign, the creators generated 2.5 million views, 9.4K interactions and 4.8K clicks, with an impressive 48% of total views coming organically. Sometimes the strategy really is that simple: the right gaming product, in the hands of the right creators, with a reason for their audiences to care. A huge thank you to CHERRY XTRFY for trusting our approach and giving creators the freedom to explore the products and communicate their experiences in their own authentic style. And the best part? The creators became genuinely attached to their keyboards afterwards. Which is probably the best confirmation that we picked the right people for the job!!