Cherry XTRFY

Not every gaming creator is the right creator for every gaming product. For CHERRY XTRFY's launch of the MX 8.2 PRO TMR Wireless and K5 Pro TMR Compact keyboards, the easy part was finding 8 different creators in 8 different countries. The hard part was finding creators who made sense for the specific product features. Both keyboards are built with competitive FPS play in mind, with features like adjustable actuation points, dual commands and snap key etc. (don't ask us too much about it..) Anyways, these features can make a HUGE difference in FPS games; so we built the campaign entirely around FPS focused creators. Instead of asking them to list the product features, we wanted them to show their audience WHY those features matter when you're playing. Each creator also received both keyboards so they could test them properly and choose what fits their needs (and setup) best. And apparently that resonated with their audience; 48% of the campaigns 2.5 million views came organically! Sometimes the strategy really is that simple - the right product in the hands of the right creator with a reason for their audience to care! Extremely grateful to work with CHERRY XTRFY, who gives our creators room to explore the products and create content for THEIR audience in their own authentic style. And we are super stoked to share that the creators became very attached to the keyboards afterwards; which is a sign that we picked the right ones for the job!!