ASUS ROG

Sometimes it really IS a skill issue. But for our ASUS ROG influencer marketing campaign, we wanted to show what happens when your gaming gear is actually holding you back. Under the campaign concept "It's not you, it's your gear", we worked with 11 gaming creators across the Nordics to demonstrate how the right gaming peripherals can make a difference in actual gameplay. Rather than simply showcasing product features, we challenged each creator to identify a relatable problem they experienced while gaming. Whether it was struggling with accuracy, slow keyboard inputs or not being able to hear enemy footsteps, the creators showed their audience how switching to ASUS ROG gaming gear could help solve those problems. And the best part? They didn't just TALK about the improvements. They actually demonstrated them! While most creators produced short-form gaming content around their individual challenges, two took things a step further with interactive Twitch streams. Their communities got to watch them put the new gear to the test LIVE, completing gaming challenges to unlock giveaways for their viewers. The result was a Nordic gaming influencer campaign built around one shared message, but with 11 different creators bringing it to life in their own way. Because that's what we love about creator marketing. You can have a consistent campaign message without making every piece of content look and feel the same. By giving creators the freedom to choose challenges that made sense for their games, playstyles and audiences, we could demonstrate the benefits of ASUS ROG gaming peripherals in a way that felt natural, entertaining and relevant. A huge thank you to ASUS ROG for trusting our approach and giving creators the freedom to make the campaign their own!